The Master Guides: Business Innovation Shortform

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The Master Guides: Business InnovationShortform

Innovative products and services can reshape markets and propel companies from obscurity to wild success. However, most innovation projects fail: Many don't even make it to market and of those that do, the majority never generate the exponential growth and massive profits their developers were hoping for. There’s no shortage of renowned business consultants and other experts who’ve sought to understand why so many innovation projects fail and to devise a recipe for success.

In Shortform’s Master Guide to business innovation, we’ll synthesize the best answers from books by seven best-selling authors, giving you the key principles for implementing innovative ideas that deliver real value to your customers and your company. We'll look at how these experts define innovation as well as their advice on how to prevent your innovations from failing, including assessing whether your projects are innovative enough, navigating market dynamics, and managing the unique challenges of innovative ventures.

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