Revenue dollars from advertising to retail
Revenue dollars from advertising to retail For platform giants looking to diversify their revenue dollars from advertising to retail, social commerce has been the focus – but it’s been a dud so far. And that probably won’t change until the upcoming period of weak economic activity has passed. But after that, the best-positioned firms, according to the bank, will be Pinterest, Meta, and Google parent Alphabet – through its shopping initiatives at YouTube. Source: Goldman Sachs.