Revenue dollars from advertising to retail

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Revenue dollars from advertising to retail

For platform giants looking to diversify their revenue dollars from advertising to retail, social commerce has been the focus – but it’s been a dud so far. And that probably won’t change until the upcoming period of weak economic activity has passed. But after that, the best-positioned firms, according to the bank, will be Pinterest, Meta, and Google parent Alphabet – through its shopping initiatives at YouTube. 


Source: Goldman Sachs.

Source: Goldman Sachs.

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